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RIK SAMANTA
0 min read
Brands X Greek Gods
Nike X Hermes The Sleep Company X Hypnos Tata1mg X Asclepius Eros X Durex
RIK SAMANTA
1 min read
Brands X Countries
Brazil X Spotify Apple X Japan District X Thailand
RIK SAMANTA
1 min read
Brands X Cartoons
Blinkit X Pickachu Indigo X Doraemon Swiggy X Chota Bheem Zomato X Shinchan
RIK SAMANTA
1 min read
Is Pepsi Okay? How Pepsi Turned a Common Question into a Marketing Win
Ever ordered a Coke and heard the waiter ask, "Is Pepsi okay?" If you have, you’re not alone. This simple, everyday question has...
RIK SAMANTA
3 min read
Unpacking Genius: The Story Behind Volkswagen's Iconic “Think Small” Campaign
In the world of marketing, there are campaigns, and then there are legends . Volkswagen’s "Think Small" campaign is undoubtedly the...
RIK SAMANTA
4 min read
How Nike Outsmarted Adidas at the 2012 Olympics Without Being a Sponsor
Picture this: The world’s biggest sporting event, the 2012 London Olympics, is happening. Adidas proudly flaunts its title sponsorship,...
RIK SAMANTA
4 min read
The Rise of Minimalist Branding: Why Less is More (Sometimes)
Let me start with a confession: As a kid, I was all about the most colorful, stylish, and over-the-top designs. If a dress didn’t have...
RIK SAMANTA
6 min read
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